Core Values

PENIEL

  • P - PROFESSIONALISM
  • E - ENTREPRENUERSHIP
  • N - NIMBLE
  • I - INTEGRITY
  • E - EXCELLENCE
  • L - LEADERSHIP

PROFESSIONALISM

We embrace each individual’s unique talents and honor diverse life and work styles. We operate in a spirit of cooperation and value human dignity.

NIMBLE

We acknowledge the weaknesses within our industry and create ethical, forward thinking solutions to overcome them. We identify, develop and deploy leading edge technology, employee development programs and process improvement tools.

EXCELLENCE

An accounting firm is known for the quality of its service. Our firm's reputation reflects the high standards we demand of ourselves.Our primary goal as a trusted advisor is to be available to provide insightful advice to enable our clients to make informed financial decisions. We do not accept anything less from ourselves and this is what we deliver to you.We feel it is extremely important to continually professionally educate ourselves to improve our technical expertise, financial knowledge and service to our clients.Our high service quality and "raving fan" clients are the result of our commitment to excellence.We will answer all of your questions, as they impact both your tax and financial situations. We welcome you to contact us anytime.

ENTREPRENUERSHIP

We achieve them by doing the following;

  • Achieve results and celebrate when we do
  • Help people to be their best by providing coaching and feedback
  • Work with others as a team to accomplish results and win
  • Have a “can do” (positive) attitude and drive to get the job done
  • Make people feel valued and appreciated
  • Make the tough calls

Our firm is responsive. Companies who choose our firm rely on competent advice and fast, accurate personnel. Through hard work, we have earned the respect of the business and communities. This respect illustrates our diverse talents, dedication and ability to respond quickly.

INTEGRITY

We conduct our business in accordance with the highest standards of professional behavior and ethics. We are transparent, honest and ethical in all our interactions with employees, clients, consumers, vendors and the public.

LEADERSHIP

We foster trust and collaboration to develop leaders focused on sustainable, superior performance. We set positive examples and invest in others so that they can follow the guidelines of leadership.